SEO Meta tag gives you information related to the webpage in the HTML of the document. This information is “metadata” to display on the page itself. It helps to read by search engines and web crawlers. Mainly search engines like Google use metadata from Meta tags to understand any additional information related to the webpage.
They can use this information for ranking purposes to display snippets in search results and sometimes they ignore your Meta tags. For example Meta tags include <title> and <description> elements.
Why is Meta Tag Necessary For a Website To Promote SEO Promotion?
Generally, meta tags inform and interest users with a short and relevant summary of the particular page. It is like a pitch to convince the user that the page is exactly what you are looking for. Google says that Meta description is not a direct ranking factor.
However, sometimes use the description meta tag for the snippets to show. But we never use the description meta tag in our ranking.
Keep in Your Mind During Meta Tag Creation
- Keep Always High Search Volume Keywords in Starting Of the Meta Title
- After use high search volume keywords in your meta title, try to use other important keywords in meta title
- Use rest keywords in meta description
- Use Always brand name in meta title and description
- Accurately summarize the content
- Try to write some unique description for each page
- Try to use sentence case
- You should avoid generic description
- Create something unique and click-worthy
- Try to match search intent (your meta tag should match with your page content and services )