During the COVID19 pandemic, all in-person events were either canceled or postponed. Brands couldn’t attend business conferences, tradeshows, etc. They had to connect with target audiences in the virtual world. Online meetings, virtual events, and videoconferences helped brands stay relevant during this period.
However, in a recent survey, most brand leaders agreed that virtual events are not as efficient as in-person events. Brands struggle to make impressions on target customers at these virtual events. Why? Because they lack face-to-face interactions. Now that the COVID19 pandemic is past us, many marketers are planning to return to in-person events.
Top event organizers across the world are planning to host in-person events for brands of all sizes. At these events, brand leaders can –
- Meet and interact with new prospects.
- Reconnect with old clients and partners.
- Understand what types of products/services consumer groups currently prefer.
- Build brand presence and secure new customers directly at these events.
To achieve these goals, brand leaders attending these events need to be equipped with the right marketing materials. That’s why top brand leaders across the country are lining up to purchase high-quality canopy tents. These tents have always been essential promotional tools at marketing events and get-togethers.
Custom-Printed Marketing Tents: The Must-Have Tool at Promotional Events
Modern-day tents are the perfect marketing tools for brands attending marketing events. In the post-pandemic era, the importance of using these tools has only increased. Here’s why these tents are so important for brand leaders at promotional events –
Create Defined Spaces
The average canopy tent’s size is 10 feet x 10 feet. These tents are big enough to create separate spaces for your brand at any event location. Custom-print your tents with your brand colors, logos, artwork, etc. Store other promotional materials like brochures, posters, giveaways, etc., inside the tent.
Invite event attendees inside the tent to discuss brand-related details. You can easily fit five to ten people inside these spacious tents. Engage with each event attendee in a personalized manner inside these tents. Make sure attendees leave with positive impressions of your brand.
Safe and Socially Distant Marketing
Although the COVID19 pandemic is over, event organizers still want brand leaders to follow social distancing rules at their events. By using custom tents, brand leaders can easily achieve this goal. These tents come with advanced one-way airflow valves. These valves regulate the airflow inside the tents.
The air inside your marketing tents will always be fresh and healthy. You can even ask attendees to wash their hands with sanitizers before entering your marketing tents. By enforcing these simple guidelines, you can make your tents safe and hygienic spaces for event attendees.
The fact that your brand is taking such safety-related guidelines will generate goodwill among event attendees.
Usable in All Conditions
Even if it starts to rain at your event location, you can rely on your tents for protection. These tents are typically made of water-resistant materials like PVC or vinyl. They can be used as temporary shelters on extremely sunny or rainy days.
In-person marketing events are back. These tents are critical promotional tools for brands planning to attend such events. That’s why customizable marketing tents are currently in high demand among brand leaders.